Online Video broadcast industry forced to change

AFP quoted an analyst Jim Nail of Forrester Research said: "The gap between what consumers want and bring industry has become so great that the industry must have a change of behavior. "

Viacom, Time Warner, Disney, 21st Century Fox, CBS - the major media in the U.S. are certified business results in the second quarter proved that the cable network is still milk their cows.

But for the first time this year, according to a study by eMarketer, Americans spent more time using the Internet than they sit in front of the TV for about 5 hours per day compared with 4.5 hours before.

eMarketer, a market research firm independently, found that users sometimes use the Internet and watch TV at the same time. They also found that only one video while surfing user.

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However this did not deter the group as Netfix, which offers movies and TV shows on demand, continues to grow. The company also created the rider as video services provide direct transmission of the Amazon.

Trend watch video on the Internet is popular teenager, especially cartoons on devices such as tablets. It also attracts those who like to watch episodic television, to enjoy the full drama of a view.

A new trend that Internet giant Google corporation has entered the with Chromecast, a device will provide video services online through the port connected to the TV through HDMI.

Meanwhile there are rumors that Apple will develop online television service separately.

Jim Nail said: "There will still be those who watch the news or TV program on the Super Bowl., But video entertainment will gradually shift towards on-demand.

Forrester Research analyst adds: "If you own a television, you are also in the same position as a newspaper. Would have more ways to watch TV content and you will be challenged very large. "

More and more people watch TV via tablet (Source: AFP)

Time Warner CEO Jeff Bewkes, who owns the corporation, including HBO and CNN, told financial analysts in a conference that he considered television services online over the Internet as a complement more for television operations.

Viacom has discussed the change to adapt to the changing behavior of the public. "There were certain kids watch TV content on the tablet, and if you want your content to the consumer, he must take it up the tablet," operations director Tom Dooley said.

Viacom is actively entered the TV market on the tablet, through outreach to partners distributions. For example, the company has partnered with Amazon to bring television programs for children such as "SpongeBob SquarePants" and "Dora the Explorer" on the network.

The company is also deploying applications for mobile phones to take kids TV channel Nickelodeon to this device and it was Dooley as "impressive success."

Leaders of CBS Leslie Moonves confirmed: "Online TV will continue to be a great growth driver for us." His TV network has signed a cooperation agreement with Amazon to ensure summer TV series "Under the Dome," based on the novel by Stephen King, profitable.

Viacom and CBS have seen their revenues from the sale of the rights to distribute television content increased to 28% and 22%, primarily due to the impact from the Internet.

For those who own digital content, whether they appear on multiple platforms will make them earn more money.

In view of the Nail, will be "a lot of work to do before the TV company to meet the needs of consumers and create a business model they need to capture" the change stems from the Internet. /.

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